Economy & BusinessCaribou Coffee wants to strengthen its presence in Morocco

Caribou Coffee wants to strengthen its presence in Morocco

-

Caribou Coffee, an American premium coffee chain which has just opened its first store in Morocco, has announced the strengthening of its presence in the country with ten more points in the next two years.

The new store located more precisely in Casablanca, in the Racine district, cost the American group more than 5 million DH, bringing its cumulative investments to more than 10 million DH so far, reports Challenge.

Encouraged by the business climate and the national market, the management announced the development of its activity in the country. This requires the creation over the next two years, of at least ten points of sale mainly distributed between Casablanca, Rabat and Marrakech, it is indicated.

Caribou Coffee is present in ten countries where it has some 300 cafes. In its domestic market, it has more than 500 units, the weekly highlights.

The number 2 American premium coffee chain thus joins the Turkish Espressolab and Boost Coffee in Morocco and its main competitor Starbucks, which has been present in the kingdom for ten years and has more than twenty points of sale.

The Moroccan Blog
The Moroccan Blog
The Moroccan Blog is an English based newsblog dedicated to Morocco. You can find here all news from Morocco across a variety of topics: Arts & Culture, Economy & Business, Lifestyle, Moroccan Sahara, MRE, Society, Tourism & Travel and more.

Latest news

Antony Blinken praises Morocco’s commitment to peace and security in the Middle East

The head of U.S. diplomacy, Antony Blinken had Tuesday, January 31, 2023, a telephone conversation with the Minister of...

Morocco: 10.9 million tourists in 2022

Some 10.9 million tourists visited Morocco during the year 2022, said in Rabat, the Minister of Tourism, Handicrafts and...

Air Arabia connects Fez to Weeze in Germany

This service will be effective from March 2, 2023, with prices "very competitive," announced the company in a statement. "No...

Must read

Here are the most popular tea brands for Moroccans

In Morocco, some 400 brands of tea are marketed...

Aeronautics: Swiss Pilatus chooses Morocco

Pilatus has just signed a contract with Sabca Maroc...

Apple soon at Morocco Mall

The apple brand will strengthen its presence in Morocco....

You might also likeRELATED
Recommended to you