Economy & BusinessIsraeli group Mehadrin chooses Morocco for avocado production

Israeli group Mehadrin chooses Morocco for avocado production


The Israeli group Mahadin, leader in Israeli citrus production, has just announced the conclusion of a joint venture with a Moroccan producer to produce avocados in Morocco. A first for the group, which says it aims in particular to bring the European market closer.

“The avocado plantation in Morocco is part of a larger plan to be able to supply our European customers more easily geographically and in terms of costs,” said Shaul Shelach, CEO of Mehadrin. “The strategy for growing avocados outside of Israel will be to have farming activities in Africa and parts of Latin America.” He explains that Morocco offers “the basic advantages necessary for growing avocado, namely the right type of soil, water, weather and lower labor costs.”

The actual start of the avocado plantation operation is scheduled for March 2022. It will then take two to three years to start harvesting and five years for all the avocado trees to reach their full harvest, the official said.

As a reminder, last March, Moroccan and Israeli businessmen signed a strategic partnership agreement aimed at strengthening economic relations and creating more investment opportunities between the two countries, covering various fields such as tourism. , agriculture, technology and innovation.

The Moroccan Blog
The Moroccan Blog
The Moroccan Blog is an English based newsblog dedicated to Morocco. You can find here all news from Morocco across a variety of topics: Arts & Culture, Economy & Business, Lifestyle, Moroccan Sahara, MRE, Society, Tourism & Travel and more.

Latest news

Coffee: Morocco, 2nd largest market in the MENA region

Moroccan households are expected to spend around 13 billion dirhams on coffee products, according to a study by Fitch...

Electronic visa: 4241 requests received to date

A total of 4,241 electronic visa applications have been received to date, of which 540 are Express applications, said...

Speech of the Throne: The King urges the Algerian presidency to work hand in hand

His Majesty King Mohammed VI pleaded for a Morocco and an Algeria working hand in hand to establish normal...

Must read

Aeronautics: Swiss Pilatus chooses Morocco

Pilatus has just signed a contract with Sabca Maroc...

World University Rankings: Here are the six Moroccan universities ranked

Six Moroccan universities appear in the World University Rankings...

Apple soon at Morocco Mall

The apple brand will strengthen its presence in Morocco....

You might also likeRELATED
Recommended to you