The Israeli group Mahadin, leader in Israeli citrus production, has just announced the conclusion of a joint venture with a Moroccan producer to produce avocados in Morocco. A first for the group, which says it aims in particular to bring the European market closer.
“The avocado plantation in Morocco is part of a larger plan to be able to supply our European customers more easily geographically and in terms of costs,” said Shaul Shelach, CEO of Mehadrin. “The strategy for growing avocados outside of Israel will be to have farming activities in Africa and parts of Latin America.” He explains that Morocco offers “the basic advantages necessary for growing avocado, namely the right type of soil, water, weather and lower labor costs.”
The actual start of the avocado plantation operation is scheduled for March 2022. It will then take two to three years to start harvesting and five years for all the avocado trees to reach their full harvest, the official said.
As a reminder, last March, Moroccan and Israeli businessmen signed a strategic partnership agreement aimed at strengthening economic relations and creating more investment opportunities between the two countries, covering various fields such as tourism. , agriculture, technology and innovation.