Morocco intends to boost its exports of packaged olive oil to the English market. The Agricultural Development Agency (ADA) is thinking about the subject.
The Ministry of Agriculture had signed a program contract for the development of agro-food industries (IAA) for the period 2017-2021 in order to provide support to Interprolive in order to allow it a better understanding of the functioning of food markets. olive oil, reports Today Morocco. As part of this project, it is planned to conduct a study for the operational development of exports of Moroccan olive oil in certain markets with high development potential and significant opportunities.
Focused on the operational access of Moroccan olive oil to the United Kingdom market through the analysis of the determining aspects of market access, this study includes several components: regulatory, health, commercial, normative, customs, logistics, and non-tariff practices, etc. It was entrusted to the Agricultural Development Agency (ADA). The agency aims to study the English olive oil market and present its main characteristics, identify the main operators and players on the market and characterize the profile of consumers of these oils in this partner country.
The aim is to develop an action plan aimed at matching Morocco’s olive oil supply with the characteristics of the English market and the profile of its consumers.