NewsCasablanca: opens the largest Apple monobrand store in...

Casablanca: opens the largest Apple monobrand store in Morocco


High-tech specialist has announced the opening of its largest flagship store in Morocco, entirely dedicated to the Apple brand. Located on Boulevard Ghandi, this large-format store has 165 m² of showroom space and includes the entire range of the Apple catalog, as well as a very wide range of products and services, said a press release.

“Through the inauguration of this new mega flagship, which is the largest of the Apple brand in Morocco, we not only want to be even closer to our customers, but also to become Apple’s number 1 reflex in Morocco”, said El Mehdi Berhil, CEO of “Through our proximity strategy, we seek above all to give priority to advising and listening to our customers, but also to deploying a very high level of after-sales service,” he added.

The flagship gives, in addition to the latest products, access to a wide range of IT services, as well as a multitude of accessories under both the Apple brand and other labels such as JBL, Bose or Beats. .

The products on display are fully made available to customers for testing. A team trained in the latest technologies and innovations in the field of telephony and IT will be present to advise customers. already has eight stores in Rabat, Tangier, Agadir and Casablanca, noting that the brand “does not intend to stop there since it intends to consolidate its territorial network through two new openings planned soon in Fez and Marrakech ”.

The Moroccan Blog
The Moroccan Blog
The Moroccan Blog is an English based newsblog dedicated to Morocco. You can find here all news from Morocco across a variety of topics: Arts & Culture, Economy & Business, Lifestyle, Moroccan Sahara, MRE, Society, Tourism & Travel and more.

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