Moroccans are ready to consume local products provided that the product is in an acceptable quality / price ratio, reveals a study on the perception of Moroccan consumers in relation to the label “Made in Morocco”, whose main points were presented Wednesday in Rabat on the occasion of the National Consumer Day.
In addition, the study indicates that 62.6% of respondents said they were confident about products made in Morocco, including 21% said they were very confident.
As part of the government’s program for the period 2021-2026 to promote national competitiveness and support the competitiveness of the label “Made in Morocco”, the survey was conducted between December 25, 2021 and January 31, 2022, with a sample of 3,000 people aged 18 to 65 years (1,500 online and 1,500 face to face).
The objective of this study is to understand the behavioral factors involved in the choice of consumer products, to understand the consumer’s behavior towards Moroccan products and his level of information and to make an assessment of the impact of consuming Moroccan products on the economic recovery in order to make recommendations for the promotion of Moroccan products.
In commemoration of the World Consumer Day, the Ministry of Industry and Trade organized, in collaboration with the federations of consumer protection associations, the 10th edition of the National Consumer Day, under the theme “The Moroccan consumer at the heart of the development strategy of the local product.