US streaming platform Netflix has lowered subscription prices in more than 30 countries, including Morocco.
“We know that subscribers have never had so many choices in entertainment,” a Netflix spokeswoman was quoted by the Wall Street Journal as saying, confirming that the company was updating package pricing in some countries.
With lower prices, sometimes cut in half, Netflix hopes to attract new subscribers in more than three dozen countries around the world.
For example, the platform recently lowered subscription prices for its service in several Middle Eastern, African and European countries such as Morocco, Yemen, Jordan, Libya, Iran, Kenya, Croatia, Slovenia and Bulgaria.
From a revenue perspective, these are not major markets, but Netflix is testing a different approach after years of steadily rising subscription prices, according to the Wall Street Journal.
Netflix now has 230.75 million paid subscribers worldwide, a figure that exceeded market forecasts and expectations for the last quarter. The streaming platform gained 7.66 million new subscribers between last October and December, far more than expected.
Netflix took steps last year to generate new revenue streams, which should pay off this year.
Most notably, the platform launched a new, cheaper, ad-supported subscription in November – a less glamorous alternative it had long rejected.
The group also plans to tighten the screw on the side of login and password sharing, which allows many people to access the platform’s content without paying.
For prices in Morocco, Netflix is now offering new subscribers packages at Dh35 (basic), Dh65 (standard) and Dh95 (premium).
