NewsWafacash launches its money transfer app from Europe to...

Wafacash launches its money transfer app from Europe to Africa

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Wafacash, Morocco’s leading money transfer company, announced on Wednesday the launch of its “Wafacash” app, which sends money from Europe to Africa.

In its launch phase are concerned: Morocco, Senegal, Mali, Cameroon and Ivory Coast, indicates the subsidiary of the Attijariwafa bank Group in a press release, noting that users of the downloadable “Wafacash” application on Playstore and on the Apple Store, will now be able to send money from Europe to the aforementioned countries, in a few minutes and at very competitive rates.

The introductory offer exempts all customers from shipping costs from October 1 to November 30, 2021 regardless of their sending operations, adds the same source, noting that the sender chooses the country of reception as well as the channel of distribution namely cash, wallet or bank account.

“Offering such a transfer service, which is at the same time simple, fast and highly secure, was a real challenge for Wafacash and it is a great pride for us to offer thousands of citizens of the world the possibility of using a 100% digital application to transfer money to their loved ones with confidence and this, from their smartphone, “said Wafacash CEO Samira Khamlichi, quoted in the press release.

“The objective behind the Wafacash application is to allow our African compatriots residing in Europe to send money to Africa through a new money transfer solution that is reliable, efficient and secure because we are convinced that innovation does not stop with imagining and implementing solutions and products that could be unavoidable tomorrow, it takes on more value when it manages to link the best products of today with the best potentials of tomorrow, “continued Ms. Khamlichi.

Wafacash is happy to celebrate its 30th anniversary with this new innovation, created in partnership with market experts, she said. Wafacash informs that this achievement was made concrete thanks to a strategic partnership with Paytop, a French payment institution with European authorization and duly approved by the Prudential Control and Resolution Authority (ACPR).

The simplicity of the application also makes the customer experience even more successful, since it combines advantageous prices, technology, speed, reliability and above all security. Thus, Wafacash and its partner use cutting-edge security protocols such as 128-bit encryption and multi-factor authentication, in accordance with the requirements of the General Data Protection Regulation (GDPR) and the PCI standard.

The press release states that the entire Know Your Customer (KYC) part is 100% digital, with the presence of a dynamic system of identification via selfie, but also of recognition of electronic signatures and photos of parts. identity. Wafacash has always been a pioneer in various local financial and para-financial fields.

It has, to its credit, the launch and marketing of several services and new payment methods both in Morocco and in its countries of presence and which have helped to facilitate the daily lives of hundreds of thousands of customers by offering them easy access. and user-friendly to the first financialization tools.

In 2011, it broke new ground by marketing Mobile to Cash money transfer on the Belgium – Morocco corridor thanks to a partnership with The Bank of Commercial Information and Service (BCIS), a subsidiary of the BelgaCom group. In addition, Wafacash contributes to the banking of unbanked populations.

Thus, since 2009, it launched Hissab Bikhir, the first bank account intended for a low-income population which was marketed in Morocco in partnership with its parent company, the Attijariwafa bank Group, as well as the first interoperated payment account on the Moroccan place.

These products are distinguished by their practicality, reliability and 100% security. These solutions have been designed by Wafacash to make life easier for its Customers, but also to support financial inclusion and support the technological development that the African continent and particularly the Kingdom of Morocco has been experiencing for more than 10 years now. A large-scale communication campaign on an international scale and through the media and digital networks will accompany the launch of this new Wafacash application.

The Moroccan Blog
The Moroccan Blog
The Moroccan Blog is an English based newsblog dedicated to Morocco. You can find here all news from Morocco across a variety of topics: Arts & Culture, Economy & Business, Lifestyle, Moroccan Sahara, MRE, Society, Tourism & Travel and more.

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